In order to make your consumers to see your products or contents more than the other, you need to care about Search Engine Optimization. After creating the web page and upload the contents, we call a process of making your contents to be on the higher rank in search engine result page a SEO (Search Engine Optimization).
In other words, as your website can be on the higher rank in result page, you can increase your traffic. The purpose of marketing is to advertise your products to more consumers. Therefore, SEO became a most important part of digital marketing. However, the effect of digital marketing through SEO shows every 2 to 4 months. If you are seeking for short term marketing strategy, then you should try SEO with other digital marketing strategy.
Most important element in SEO is to create and to provide content that user prefers. Any websites that solves problem or provide new information are hard to earn higher rank in search engine. It is very credential to create contents that both search engine and consumer can understand.