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Traditional Marketing Benefits

SuperLady on 911Prints, Blogs, Brochures, Business Cards, MARKETING, Paper Material, Postcards, Posters, Printing and Graphic Design 0, , , ,

Five Benefits of Traditional Marketing

Even in the current digital age, where social media has swept the marketing scene by storm, there are still benefits to be found in traditional marketing methods to further your business or promote your event. Traditional print media such as brochures, business cards, flyers, and banners are a tried-and-true method of reaching the audience you want and to bring in the business you need. Here are some prime benefits of utilizing traditional marketing methods.

 

Reach a Local Audience

An eye-catching poster or banner can help to pull in local customers, whether it be to appeal to new potential customers or to advertise a new product to your regulars. Attention-grabbing banners, car wraps or mesh vinyl for company vehicles, or even simple but appealing mail-out fliers can do wonders in catching your audiences’ attention.

Make a Lasting Impression

A sleek, professional business card or brochure can make a world of difference in the impression you give to your customers, whether you’re an established business looking for new clientele or a budding entrepreneur trying to put yourself on the market.

Easier to Understand

An older audience, those without access to the Internet, or those without social media are often difficult to reach when using digital marketing techniques, making traditional print media a more accessible option for certain businesses or areas. Traditional marketing methods are easier to understand, more widely accessible, and able to be saved by the audience for future reference or to hand on to their peers.

More Personal

Face-to-face marketing techniques are proven to be more effective not only at garnering interest in your product, but building rapport with your potential customers. A customized, well-designed business card can go a long way in leaving an impression on your audience and makes your business memorable.

Variety of Options

Traditional marketing materials come in a variety of forms to suit your needs as well as your budget. From merchandise such as t-shirts, postcards, mugs, and pens, to large-scale advertisements like flags, yard signs, windshield vinyls, and banners, all these go the extra mile to make your business or your event memorable.

Global Printing and Services offers a variety of custom printing services, including but not limited to:

-Banners (ceiling, vinyl, roll-up, etc.)                                      -3D lettering decals

-Booklets/magazines                                                               -Magnetic signs, business cards, and

-Brochures                                                                               postcards

-Business cards                                                                       -Menu boards, books, and to-go

-Calendars                                                                               menus

Visit us for a free marketing consultation to find out which option is right for you and your business.

 

 

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Making the Best Website for Your Business

SuperLady on 911Prints, Blogs, MARKETING 0, , , , ,

Making the Best Website for Your Business

As technology advances, so do customers and consumers; many businesses both small and large have created their own websites to act as a hub for their customers to find information about their products and services, as well as to answer queries, respond to feedback, and spread news about new offers. New online services such as Wix and Squarespace have appeared in recent years to offer business owners the opportunity to create their own websites; however, there’s more to creating a successful, user-friendly website than there appears. What are the best tips for ensuring that your website is the best that it can be?

Getting the Best Domain Name

Choose a domain that is easy to spell and easy to remember; customers will be less likely to visit your website, nevermind revisit it, if your URL is complicated, long, or nonsensical. Make sure to check the price of your domain name (it is very likely that your first choice with already be taken) to see if you can purchase the name at a reasonable price. Lastly, be sure to choose your URL with SEO (search engine optimization) in mind to ensure that your business’s website shows up higher in search engine results; if possible, use broad keywords relating to your business and your general location.

Show What You Do

Use a prominent, clear display that shows exactly what your business is, what you do, and what you stand for, so visitors to your site aren’t confused. Make sure the main banner on your homepage make it clear what your services or products are, and add a small introductory blurb of text to elaborate on what your aims are.

Make Your Site Beautiful and Efficient

Use appealing graphics and easy-to-read, aesthetically pleasing fonts that are compressed and optimized for fast loading (if your site is slow, search engines will penalize you by lowering your search ranking). Stay consistent with your brand and design through your entire site, making sure that the graphics, fonts, and color scheme fit your business’s aesthetic. Use clearly labelled and easily accessible links to the standard pages for small business websites, such as:

Home
About Us
Products/Services (with descriptions and images)
Contact Us
Privacy policy

As well as any other additional pages that are relevant to your specific business.
If you’re unsure where to start, look at successful competitor websites: what makes their site appealing? What do you think you could improve upon?

SEO Your Site

SEO (short for Search Engine Optimization) is a set of standard practices to apply to your website so search engines such as Google index and rank your website appropriately against other competing websites then show it to users of said search engine. The quality of your website and content determines if your site will rank highly on search engine result pages. SEO practices include:

-Keyword research and use
-Fast loading speed
-Having a mobile-friendly site
-High-quality external links on other related websites that lead to your site
-Having positive reviews online on platforms such as Google, Yelp, Facebook, etc.
-Using social media platforms such as LinkedIn, Twitter, or Facebook to link your site

Keep Everything Fresh
Take time to create and publish new, quality content regularly to keep your viewers interested; create a plan to publish new articles, content, etc. to not only your website, but external sites that link back to yours as well. Keeping your customers interested and willing to come back to your site is crucial to improving and maintaining high search engine rankings, so make sure to stick to a schedule of content creation and publication for your website.
While this is by no means an exhaustive list, just following these simple steps, staying dedicated to improving and adding onto your website, and listening to the feedback from your customers can ensure that your website works at an optimum level and continues to provide excellent service for your business.

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Digital Marketing Benefits

SuperLady on 911Prints, Blogs, MARKETING, Social Marketing 0, , ,

Benefits of Digital Marketing

Are you skeptical about taking your business to the web? Digital marketing is proven to be one of the most effective methods of improving your small business, whether it be encouraging customers to visit your brick-and-mortar location, redirecting them to your website, or simply igniting a spark of interest in your product or service. The following is a list of the top five benefits of utilizing digital marketing for your business.

Cost Effective and Affordable

Digital marketing is by far the most affordable and effective way to advertise your products and services, perfect for small businesses or entrepreneurs on a budget. Effective digital marketing packages and services allow you to save hundreds of dollars on advertising while increasing interest in your business.

Easy to Track
Digital marketing allows you to quickly and accurately gauge how your potential customers or clients are interacting with your advertisements, and how these are affecting your business with a simple click; many services provide you with precise information on how many viewers your advertisements are reaching, how they are interacting with your advertisement, and what to adjust or improve.

Precision Targeting
Reaching a specific audience using traditional marketing methods, such as print advertisements, can often be difficult; however, digital marketing methods allow you to effectively and precisely target the clientele you wish to bring in, and how you should adjust to better cater to that audience and bring in the ideal customers that your business needs.

Increase Your Engagement
While traditional marketing only reaches a small audience, digital marketing allows a new level of communication with your customers; millions of people are now active on social media platforms like Facebook, Twitter, and Instagram, and advertising your product with these sites allows you to reach hundreds of potential customers and clients. Additionally, digital marketing allows you to quickly and effectively respond to queries and feedback.

Build Your Brand’s Reputation
A simple, well-designed website and a lively social media page can go a long way in building rapport with your audience. Seeing a fun, interactive advertisement on one’s Facebook or Twitter feed can generate interest and effectively guide your target viewers to your website, your other social media pages, or to your brick-and-mortar location. More importantly, high-quality digital marketing offers you a chance to build a relationship and sense of trust with your ideal customers.

911Prints offers digital marketing services such as website design, online social media marketing using platforms such as Facebook and Twitter, e-mail marketing, and SEO (search engine optimization) to give you the best results for an affordable price.

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Postcards & What They Do For Your Business

SuperLady on 911Prints, Blogs, MARKETING, Postcards 0, , , , , , , , , , , , ,

Postcard and EDDM Marketing is one of the most effective ways to get your business growing, especially during holiday seasons. Be Careful however, if not done right, your campaign won’t succeed. Especially if you are a small business starting up, you are at risk to not have many responses at the start. In order to gain the most traction for your business, there are certain strategies you can follow.

1. Budget your methods.

If you want to earn money, you have to spend money. Coming up with and sticking to a campaign budget is always the first and usually, hardest step of marketing.Failing to set a budget or worse, failing to stick to the budget, can easily destroy your attempts to market your postcards or mail in advertisements.

Postcard Marketing and Learning how to Budget

When you budget your campaigns, you have to weigh out the positives and negatives. There will always be an opportunity cost when deciding to spend more money on premium postcard features, or cutting back costs to produce more postcards to reach more people.

Sometimes its better to invest in high quality material for a better impression from the neighborhood. To the consumer it’s easily noticeable. Both of these are viable, depending on the aim of your campaign. A good way to manage your marketing budget is to assign specific amounts to each part of your budget, and use it as a baseline when you are finally looking for service providers. You also need to set a percentage of your whole budget for unforeseen costs that may arise over the course of your planning.

Finally, keep in mind that there is no perfect marketing budget. It’s important to take time after your campaign to analyze your budget planning as a reference for your future marketing efforts.

2. Pick out a test sample population to send to.

Building up on our previous point, a great marketing campaign would cost a good amount of marketing money. So if you are on a tight budget, which admittedly most of us are, you have to do a test run to gauge the effectiveness of your postcard marketing campaign.
Send a sample of your postcards to gauge the effectiveness of the campaign.

Don’t immediately spend thousands of postcards in one splurge. Instead, send a part of your postcards out to a small sample of your target customers. Watch carefully and track any responses you receive. This will help you make sure that your design is effective. If nobody responds, or the response is much lower than expected, you can adjust before spending your entire budget on a faulty campaign.

3. Mail daily, weekly, monthly, you name it.

There’s a reason why TV and radio commercials, and even online ads, tend to be repetitive. That’s because people respond to repetition. The more that a person is exposed to a particular brand, the more likely it is to keep that brand in the forefront of their minds. Repetition can give familiarity and is a great technique to remind customers of the existence of your business.

For a better postcard marketing campaign, you should send out postcards on a regular basis. Persistence is the key in increasing your visibility. With an inexpensive postcard, you can maintain your presence with your customers without putting a significant dent on your marketing budget.

Do take note that persistence can be a double-edged sword. There may be a point when the returns on your postcard marketing begin to diminish. Continued repetition of your postcard may cause recipients to ignore your card, or worse stop buying your products altogether. Either send your postcards in a reasonable interval, or better yet, improve your design and personalize your message with 911prints’ self design tool!

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Ways To Profit From Social Media

SuperLady on 911Prints, Blogs, MARKETING, Social Marketing 0, , , , ,

Social media will get you the cash

There is now little dispute that social media is an essential sales channel. Many printing companies are winning a steady stream of new business through their social media activity.
One company has estimated that 46% of its new business is sourced through social selling. On a much simpler level, one of my clients recently won three meetings with prospects that she thought were dead after about 15 minutes activity on LinkedIn. There are plenty of other similar case studies.

How do we create such profits?

Sometimes the world of social media can seem overwhelming. An awful lot has been written about social media, but it can be hard to find any worthwhile advice from all this information.
Many people sign up to social media platforms and then simply do not know what to do. They become frustrated at the fact that they are not winning any business. So they simply give up on social media.
Getting results on social media is actually a lot easier than you might think. Here’s a simple four-stage process that will win you results:

1. Make your profile engaging & interactive

I am always surprised at the number of profiles that I see on social media that fail to engage. Your social media profile is your chance to tell the world all about you and the results that you achieve for your clients. Many social media profiles look like they were created in about five minutes. They will be ignored by most prospects.
Once you have a good profile, the next stage is much more likely to be successful. Here’s what you should do next.

2. Connect with your audience

Imagine you have just seen a perfect prospect on social media. Would you just try and connect with no message? That is precisely what many, many people choose to do. So no dialogue is created. Always send people a short message telling them why they should connect with you. And, when they do connect, send a follow up note as well.
This makes the third stage much more worthwhile.

3. Interact and engage

Give people a reason to stay engaged with you. The best way to do this is to post information that will be interesting to them. Make sure that this information is interesting to them, not you. That means less articles about print.
Make sure you actually have conversations with people. Ask them questions. Post comments on their profiles. And be sure to reply to any comments they make to you. I have many “virtual” conversations like this. Often the prospect actually makes the first move. These conversations allow the fourth stage to take place.

4. Take business offline

A business agreement is rarely made on social media. At the very least, it usually requires a personal phone call or e-mail. So use the social media conversations to take the dialogue away from social media and into the real world.
You are now contacting a warm prospect. This means you have a high chance of turning them into a client.

The foundation for successful social media activity is to have an engaging profile
The majority of people get this wrong. They have profiles that actively put prospects off from engaging with them. Spend some time on your profile in the next few days. It’s your first step to winning business with social media.

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