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Why Your Business Should Invest In a Website

SuperLady on 911Prints, Blogs, Email Marketing, MARKETING, Social Marketing 0, ,

Why Should Your Business Invest in a Website?

A recent study found that up to 50% of small businesses did not have a website, a rather surprising number considering the growing role of technology and social networking in modern business. The advent of the Internet and social media has rapidly changed how business is conducted and even more importantly, how businesses are advertised; consumer behavior has changed and will continue to change greatly as technology advances, meaning that a well-designed and user-friendly website provides many advantages to both yourself as a business owner and your customers.

While a Facebook page or a Twitter account for your business can be effective at advertising to your customers, both new and existing, these platforms can only do so much on their own and do not offer the full advantages of your own website tailored to your specifications, for your business’s needs. A website can offer an easier, cheaper way to advertise your products or services, as well as offering your customers a central hub for news, offers, and new products that your business provides; additionally, a central website allows you to save money on overall marketing costs by eliminating the costs for printing and distributing pricey print advertisements. Using a website also allows you to see precisely how many viewers your website is drawing in, how your visitors find you website, how long on average they remain on the site, and other information to gauge what improvements or adjustments need to be made to better your customer experience.

While there are platforms that allow you to create your own website for free or for a fee, such as Wix and Squarespace, many companies and freelancers with trained professionals can help you to create a user-friendly and aesthetically appealing website that fits your business, event, or product.

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Traditional Marketing vs. Digital Marketing: Which Is Best for You?

SuperLady on 911Prints, Blogs, Brochures, Business Cards, Email Marketing, MARKETING, Paper Material, Postcards, Posters, Printing and Graphic Design, Social Marketing 0, , , , , , ,

Traditional Marketing vs. Digital Marketing: Which Is Best for Your Business?

As a business owner, a key facet of creating a customer base is the marketing of your service or product; however, choosing the best option for your needs can be difficult, especially with the advent of digital marketing methods such as social media campaigns and e-mail newsletters. This is a helpful guide to the pros and cons of both traditional and digital marketing, and which method is best for your business.

Traditional Marketing: Basic Info, Pros and Cons

Traditional marketing methods include any ad you might encounter in your daily life, including:

-Print (magazines, newspapers, etc.)

-Broadcast (TV, radio, etc.)

-Direct mail (catalogues, postcards, etc.)

-Telephone (telemarketing, SMS marketing, etc.)

-Outdoor (billboards, fliers, etc.)

-Promotional items (t-shirts, mugs, etc.)

Pros of Traditional Marketing

–Easier to Understand: useful for marketing towards older customers or those without Internet access

–Easy to Keep and Pass Along: paper advertisements such as fliers, brochures and business cards can be kept by your customers for future reference

–Reach a Local Audience: spread news of your business through word of mouth in your area

–More Personal: face-to-face marketing techniques have been proven to leave a longer lasting impression in the customer’s mind

–Variety of Options: hundreds of different items available for promotional use

Cons of Traditional Marketing

–More Costly: designing, printing, and distribution can be expensive

–Little Interaction: in most cases, direct interaction with the customer is non-existent

–Harder to Track Success: gauging precisely how well your campaign is performing is extremely difficult

When Should You Use Traditional Marketing Methods?

-When advertising to older audiences, in a more rural area, or in an area where access to the Internet is low

-When trying to reach a smaller, more local audience

-If you have a larger budget to dedicate to designing, printing/filming, and distribution of your advertisements

 

Digital Marketing: Basic Info, Pros and Cons

Digital marketing methods are those that utilize electronic devices and/or the Internet, such as:

-Search engines (through the use of Search Engine Optimization)

-Email newsletters, promotions, etc.

-Business websites

-Social media campaigns on platforms such as Facebook, Twitter, Instagram, etc.

Pros of Digital Marketing

–Affordable: cost-effective for businesses on a budget

–Easy to Track: advertising programs allow you to see the exact amount of engagement with your advertisements

–Precise Targeting: allows you to choose the exact audience you want to market to

–More Interactive: clever use of social media platforms can help to catch and keep your audience’s attention

–Builds Your Reputation: memorable and interactive marketing can strengthen your customer’s loyalty to your brand

Cons of Digital Marketing

–Dependent On Technology: campaigns can be compromised due to technical problems

–Security and Privacy Issues: due to the nature of the Internet, there is always a possibility that the customer or the business’s information could be compromised

–Highly Competitive: with many businesses taking their advertising ventures to the digital front, digital marketing is rife with competition

When Should You Use Digital Marketing Methods?

-When trying to expand your customer base or reach a wider audience

-When marketing towards a niche audience

-When working with a smaller budget

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Traditional Marketing Benefits

SuperLady on 911Prints, Blogs, Brochures, Business Cards, MARKETING, Paper Material, Postcards, Posters, Printing and Graphic Design 0, , , ,

Five Benefits of Traditional Marketing

Even in the current digital age, where social media has swept the marketing scene by storm, there are still benefits to be found in traditional marketing methods to further your business or promote your event. Traditional print media such as brochures, business cards, flyers, and banners are a tried-and-true method of reaching the audience you want and to bring in the business you need. Here are some prime benefits of utilizing traditional marketing methods.

 

Reach a Local Audience

An eye-catching poster or banner can help to pull in local customers, whether it be to appeal to new potential customers or to advertise a new product to your regulars. Attention-grabbing banners, car wraps or mesh vinyl for company vehicles, or even simple but appealing mail-out fliers can do wonders in catching your audiences’ attention.

Make a Lasting Impression

A sleek, professional business card or brochure can make a world of difference in the impression you give to your customers, whether you’re an established business looking for new clientele or a budding entrepreneur trying to put yourself on the market.

Easier to Understand

An older audience, those without access to the Internet, or those without social media are often difficult to reach when using digital marketing techniques, making traditional print media a more accessible option for certain businesses or areas. Traditional marketing methods are easier to understand, more widely accessible, and able to be saved by the audience for future reference or to hand on to their peers.

More Personal

Face-to-face marketing techniques are proven to be more effective not only at garnering interest in your product, but building rapport with your potential customers. A customized, well-designed business card can go a long way in leaving an impression on your audience and makes your business memorable.

Variety of Options

Traditional marketing materials come in a variety of forms to suit your needs as well as your budget. From merchandise such as t-shirts, postcards, mugs, and pens, to large-scale advertisements like flags, yard signs, windshield vinyls, and banners, all these go the extra mile to make your business or your event memorable.

Global Printing and Services offers a variety of custom printing services, including but not limited to:

-Banners (ceiling, vinyl, roll-up, etc.)                                      -3D lettering decals

-Booklets/magazines                                                               -Magnetic signs, business cards, and

-Brochures                                                                               postcards

-Business cards                                                                       -Menu boards, books, and to-go

-Calendars                                                                               menus

Visit us for a free marketing consultation to find out which option is right for you and your business.

 

 

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Making the Best Website for Your Business

SuperLady on 911Prints, Blogs, MARKETING 0, , , , ,

Making the Best Website for Your Business

As technology advances, so do customers and consumers; many businesses both small and large have created their own websites to act as a hub for their customers to find information about their products and services, as well as to answer queries, respond to feedback, and spread news about new offers. New online services such as Wix and Squarespace have appeared in recent years to offer business owners the opportunity to create their own websites; however, there’s more to creating a successful, user-friendly website than there appears. What are the best tips for ensuring that your website is the best that it can be?

Getting the Best Domain Name

Choose a domain that is easy to spell and easy to remember; customers will be less likely to visit your website, nevermind revisit it, if your URL is complicated, long, or nonsensical. Make sure to check the price of your domain name (it is very likely that your first choice with already be taken) to see if you can purchase the name at a reasonable price. Lastly, be sure to choose your URL with SEO (search engine optimization) in mind to ensure that your business’s website shows up higher in search engine results; if possible, use broad keywords relating to your business and your general location.

Show What You Do

Use a prominent, clear display that shows exactly what your business is, what you do, and what you stand for, so visitors to your site aren’t confused. Make sure the main banner on your homepage make it clear what your services or products are, and add a small introductory blurb of text to elaborate on what your aims are.

Make Your Site Beautiful and Efficient

Use appealing graphics and easy-to-read, aesthetically pleasing fonts that are compressed and optimized for fast loading (if your site is slow, search engines will penalize you by lowering your search ranking). Stay consistent with your brand and design through your entire site, making sure that the graphics, fonts, and color scheme fit your business’s aesthetic. Use clearly labelled and easily accessible links to the standard pages for small business websites, such as:

Home
About Us
Products/Services (with descriptions and images)
Contact Us
Privacy policy

As well as any other additional pages that are relevant to your specific business.
If you’re unsure where to start, look at successful competitor websites: what makes their site appealing? What do you think you could improve upon?

SEO Your Site

SEO (short for Search Engine Optimization) is a set of standard practices to apply to your website so search engines such as Google index and rank your website appropriately against other competing websites then show it to users of said search engine. The quality of your website and content determines if your site will rank highly on search engine result pages. SEO practices include:

-Keyword research and use
-Fast loading speed
-Having a mobile-friendly site
-High-quality external links on other related websites that lead to your site
-Having positive reviews online on platforms such as Google, Yelp, Facebook, etc.
-Using social media platforms such as LinkedIn, Twitter, or Facebook to link your site

Keep Everything Fresh
Take time to create and publish new, quality content regularly to keep your viewers interested; create a plan to publish new articles, content, etc. to not only your website, but external sites that link back to yours as well. Keeping your customers interested and willing to come back to your site is crucial to improving and maintaining high search engine rankings, so make sure to stick to a schedule of content creation and publication for your website.
While this is by no means an exhaustive list, just following these simple steps, staying dedicated to improving and adding onto your website, and listening to the feedback from your customers can ensure that your website works at an optimum level and continues to provide excellent service for your business.

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