Making a Great Logo for Your Business Your business needs a face; having a solidified brand, aesthetic and presence is key to building your customer base and keeping their interest. Even when your products or your services are top-notch, a poorly designed logo can drive clientele away and can portray yourself and your business in […]
Why Should Your Business Invest in a Website? A recent study found that up to 50% of small businesses did not have a website, a rather surprising number considering the growing role of technology and social networking in modern business. The advent of the Internet and social media has rapidly changed how business is conducted […]
Traditional Marketing vs. Digital Marketing: Which Is Best for Your Business? As a business owner, a key facet of creating a customer base is the marketing of your service or product; however, choosing the best option for your needs can be difficult, especially with the advent of digital marketing methods such as social media campaigns […]
Five Benefits of Traditional Marketing Even in the current digital age, where social media has swept the marketing scene by storm, there are still benefits to be found in traditional marketing methods to further your business or promote your event. Traditional print media such as brochures, business cards, flyers, and banners are a tried-and-true method […]
Making the Best Website for Your Business As technology advances, so do customers and consumers; many businesses both small and large have created their own websites to act as a hub for their customers to find information about their products and services, as well as to answer queries, respond to feedback, and spread news about […]
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