Savvy Marketing Ideas for Your Poster Printing

Not quite sure how to approach your poster’s design and its role in the overall marketing campaign? Here are some key tips to remember as you plan, execute, and disseminate the custom posters.

• The simpler, the better. No one wants to look at a poster with too many words or clashing colors. Make sure all the elements lead the reader to the important details of your announcement. Stick to one image or visual as your central element.
• Keep the colors consistent. Bright and bold colors are more likely to draw attention. But the choice of hues will depend on the poster’s subject in the first place. A business event shouldn’t use loud colors like yellow, but a festive event like a concert can.
• Visualize where the poster will be displayed. As you plan & adjust the design, take into account how it will appear in the intended display areas such as walls or store windows. Large posters in public spaces or high traffic areas should have colors and images that call attention even from afar.