Steps You Can to Take to Up your Postcard Marketing Strategies Postcard marketing is one of the basic but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly […]
Beneficial Tips That You Need to Know about Business Cards I know business cards have been around forever, but they are still some of the most powerful marketing weapons available to the small business owner. Even in the digital age, the business card has adapted and made new innovations to business networking on its own. […]
How to Excel at Internet Advertisement Many small businesses are using search engine advertising but are sometimes reluctant to try Internet display advertising, particularly because some creative design work is required. Other businesses like to zero-in on specific keywords with search engine advertising. However, I emphasize the key to advertising success is testing and experimenting, […]
Tips and Tricks to Create an Effective Ad It is important that business owners understand the basics of writing a good advertisement. All businesses need promotion. I have seen thousands and millions of dollars wasted on ineffective, poor or outright bad ads—and I want to save you that pain and stress. But most importantly, I […]
Bad Print Ads and Ways to Improve Them Bad print ads are everywhere. From magazines and billboards, to EDDM postcards and posters, we’ve all seen print ads that cross the boundaries of good taste and design. As a printing company, we’ve seen things you wouldn’t believe. Don’t think that only inexperienced businesses make bad print […]
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