To be ranked high in Google search results, you need to understand Google’s ranking algorithm. However, there is a story that the Google ranking algorithm is so complex that even employees in Google don’t know well. So it is almost impossible for ordinary people to understand Google algorithm.
Search engine optimization experts say that Google’s search algorithm consists of about 200 elements, and the algorithms are updated frequently. Therefore, working on the optimization depend on prioritized elements and monitor the updates from time to time is good strategy. In this post, we will look at three features of a website that Google gives additional SEO scores.
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Websites with security protocols applied.
In 2014, Google cite the importance of security and announced that it would give higher scores for websites using the HTTPS security protocol than websites using HTTP common protocol. Starting in 2017, we have made a warning appear in the Google Chrome browser address bar saying that accessing non-HTTPS websites is not secure.
In SEMrush, we surveyed the security protocol utilization for the top 100,000 websites by traffic. In 2014, only 7.6% of websites used security protocols, and in 2017, 31.5% of websites used security protocols. If major websites around the world are also switching to HTTPS, it is advisable for companies that value search engine optimization to apply security protocols, whether branded homepages or promotional blogs.
Solution:
Of course, everyone knows that HTTPS has a security advantage, but some companies and individuals are reluctant to do so because of the cost involved in applying security protocols. In 911Prints, we offer our clients a highly secured website.
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Mobile-friendly website
As mobile search goes beyond desktop search in 2015, Google is pursuing a mobile first strategy. As a result, mobile optimization has become a very important ranking factor, and most of the global companies we know have built and operated mobile-friendly websites. Whether or not your site is mobile-friendly can be determined by our mobile-friendliness test. Alternatively you can access the the website directly from your phone.
Solution:
If you still have a desktop-only website, you should build a mobile-friendly website as soon as possible. Website platforms like WordPress can also be used to create ‘responsive website‘ that work well on a variety of smart devices.
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Websites that loads fast
Web page loading speed literally means how long it takes for the page to load after entering the web page URL. AS with mobile optimization, load time has a huge impact on the user experience, so Google gives high SEO scores to websites with short loads. A typical loading speed of less than 3 seconds for desktops and less than 2 seconds for mobiles seems competitive.
Solution:
Measure the loading speed of your web pages using Google’s web page speed tester. You can check the loading speed on desktop and mobile, and get ideas on what needs to be improved on each site page. If it sounds too overwhelming or complicated, do not worry. 911Prints will help you with optimizing your web loading page so you don’t have to worry about anything.
Building a Google favorite website is no easy task. However, if you want to rank higher in Google search results to get more web traffic and generate more conversions, you will need to create a site that meets Google’s ranking criteria. If you don’t know how to do that, do not worry. Just contact 911Prints. We will prepare everything from A to Z.