Why Should Your Business Invest in a Website?

A recent study found that up to 50% of small businesses did not have a website, a rather surprising number considering the growing role of technology and social networking in modern business. The advent of the Internet and social media has rapidly changed how business is conducted and even more importantly, how businesses are advertised; consumer behavior has changed and will continue to change greatly as technology advances, meaning that a well-designed and user-friendly website provides many advantages to both yourself as a business owner and your customers.

While a Facebook page or a Twitter account for your business can be effective at advertising to your customers, both new and existing, these platforms can only do so much on their own and do not offer the full advantages of your own website tailored to your specifications, for your business’s needs. A website can offer an easier, cheaper way to advertise your products or services, as well as offering your customers a central hub for news, offers, and new products that your business provides; additionally, a central website allows you to save money on overall marketing costs by eliminating the costs for printing and distributing pricey print advertisements. Using a website also allows you to see precisely how many viewers your website is drawing in, how your visitors find you website, how long on average they remain on the site, and other information to gauge what improvements or adjustments need to be made to better your customer experience.

While there are platforms that allow you to create your own website for free or for a fee, such as Wix and Squarespace, many companies and freelancers with trained professionals can help you to create a user-friendly and aesthetically appealing website that fits your business, event, or product.